Applied AI systems
Building working AI systems with the people who will use them, so they know how they work and what else they can do with them.
Strategy, AI,
and hands-on building
For 15+ years, I’ve used data and new technology to grow businesses at Accenture, Equifax, Mailchimp, and Lahzo. Now I’m building AI systems with company leaders, high-end home service owners, and for my own life. The part I love is when someone sees what AI can do for them and starts building with it too.
Core expertise
Revenue & customer strategy
Pricing, retention, acquisition, and sales systems grounded in how customers actually decide and buy.
Zero-to-one building
Turning a fuzzy question into something people can see, try, and improve.
Judgment when the answer is not obvious
Helping leaders, operators, and technical teams choose what to do next when the data does not decide it for them.
Automation that sticks
Creating practical systems for teams and for my own life—then leaving the people closest to the work able to run them.
AI growth for high-end home services
Finding where AI can help a home service business reach better prospects, create demand, and respond faster.
Tools I use to prototype and investigate
I use these to make ideas tangible—often before anyone has agreed on what the first useful version should be.
OpenAI
Claude
Gemini
GitHub
Vercel
ReplitExperience
Selected companies and clients
Education
MBA · Duke University
Fuqua School of Business · Strategy & Finance · 2017
BBA · Emory University
Goizueta Business School · Marketing & Russian · 2009